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Folklore Initiative

village scene
Jimmy Nelson

How did humanity learn to laugh?

Who hung the stars in the heavens?

How did people first stumble upon fire?  

Throughout history, humans have answered such questions best through myths, folktales and stories. They are the touchstones of our tribal, cultural and individual journeys.

Curious to see how our cultural diversity and our common humanity might play across one particular genre of folklore, we culled through hundreds of mermaid tales. These ten intrigued us the most.  > MERMAIDS

Please send feedback and comments about our folklore initiative to: Thank you!